(Source: http://jebswebs.net/blog/2010/05/captioning-youtube-videos/)
(Source: http://www.real.com/resources/tv-online)
According to Naughton (reuters, p. 5), internet has influence the society throughout the world. The growth of broadcast TV is declining ever since the emergence of new media such as YouTube which provide videos across the internet. According to Hanson and Haridakis (2008), YouTube enhance the viewers to access, watch and share videos more conveniently. Hence, it serves as a freedom of choice to the society.
As such, in this 21st century, every individual live in a society which indeed depends on the latest information and trends in order to lead us to a correct direction in every aspect including entertainment, love life, health issue, career and so on so forth. Nevertheless, traditional broadcast do provide information and serve entertainment to the public. However, when it comes to transparency and censorship, traditional broadcast is definitely the rebuff.
Another way of saying, traditional broadcast is controlled by people or companies who shape our beliefs and decisions. According to a video by Caryltv (2008), companies like Time Warner and Viacom own and control 95% of the information society receive daily. Whereas YouTube practices the theory of shared, not owned content. Sharing utilities are widely available in YouTube; it also enhances a better transparency rather than being controlled of what should be displayed by dominated companies.
Broadcast is one way communication. It does not have the approach of open participation, communal evaluation. Whereas YouTube serve as a two way communication which audiences, viewers are free to give opinions and to share knowledge. As a conclusion, YouTube definitely serve a better transparency and freedom of choice compared to traditional broadcast, therefore it is a trend among the communities.
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References:
- Rayuso 2008, Hub Pages, Mass Media Influence on Society 86, San Francisco, viewed 11 April 2012, < http://rayuso.hubpages.com/hub/Mass-Media-Influence-on-Society>.
- Krishnasamy, N 2009, Asia-Pacific Institute for Broadcasting Development, Traditional Media,Malaysia, viewed 10 April 2012, <http://www.aibd.org.my/node/1226>.
- Naughton, J 2006, Blogging and the emerging media ecosystem, viewed 12 April 2012, < http://reutersinstitute.politics.ox.ac.uk/fileadmin/documents/discussion/blogging.pdf>.
- Hanson, G & Haridakis, P 2008, ‘YouTube Users Watching and Sharing the News: A Uses and Gratifications Approach’, The Journal of Electronic Publishing, vol. 11, no. 3, viewed 11 April 2012, < http://quod.lib.umich.edu/j/jep/3336451.0011.305?rgn=main;view=fulltext>.
- Snurb 2007, Produsage:Key Principles, Sydnedy, viewed 11 April 2012, <http://produsage.org/node/11>.
- Snurb 2007, Produsage: Necessary Preconditions, Sydney, viewed 11 April 2012, < http://produsage.org/node/12>.
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